Please join me at the American Marketing Association Higher Ed Symposium in Chicago, Nov 6-9.
Zack Rosen (University of New Haven) and I have are teaching the pre-conference workshop on blogging, Sunday, November 6 from 1-5 p.m. Here are the specifics - hope to see you there!
BUILD A BETTER COMMUNITY OF BLOGGERS
Z. Kelly Queijo | Founder/President, Smart College Visit, Inc.
Zachary Rosen | Admissions Counselor and Coordinator of Social Media & Online Recruitment, University of New Haven
Do you want to build a community of bloggers for your college or university but don't know where to begin, let alone how to maintain and manage such a project? Then, you've come to the right place in this program guide. This tutorial session is designed for everyone interested in developing or managing a coordinated blogging initiative.
We'll cover everything from the technical to the transformative including:
- Selecting a blogging platform
- Who should blog for you
- Establishing guidelines for your bloggers
- Setting up your editorial calendar and timeline
- Social media outreach
- The difference between a group of bloggers and a network of bloggers
- SEO, Tags and Headlines—Writing Tips that Work
- Integration with Facebook and Twitter
- Best Blogging Practices
For more information, please read: Smart College Visit (SCV) Founder Scheduled to Speak at AMA.
