Making Connections that Click: Jay Kinghorn, Olympus Visionary

Jay Kinghorn is a visionary, as in an Olympus Visionary,” a title he embraces with passion—passion for photography and for Olympus cameras. The Olympus Visionaries program was established in 2003 as a venue for select digital photography professionals to share their work, knowledge and passion with the public while also creating an on-going dialog between Olympus and the professional photographic community. 

Kinghorn, who is also an Adobe Photoshop Certified Expert and a full-time digital workflow consultant and trainer, joined the program in 2005. He notes that his primary role as an Olympus Visionary photographer is to serve as a brand ambassador so he can demonstrate the caliber of work that can be created with the Olympus cameras. “I comment and answer questions on the Get Olympus Facebook page, share my tips and favorite photos and text chat with Olympus users periodically. Last week, I chatted with a photographer in Malaysia who loves his Olympus cameras.”

Through his company, RGB Imaging, he specializes in streamlining corporate workflow processes and improving employee skills using Adobe Photoshop.

Kinghorn is co-author of “Perfect Digital Photography” and author of two Photoshop training DVDs:  “Beginning Photoshop for Digital Photographers” and "Photoshop CS3 New Feature Training."

In his role as a digital workflow consultant, he stresses the importance of integrating social media into a larger strategic plan. “Once we began building a strategy around social media tools, and identifying the types of content appropriate for each tool—useful links and quick updates via Twitter, more thoughtful observations on the blog, deeper analysis in the newsletter—we began connecting with clients in a more meaningful way.”

Making connections that click is Kinghorn's specialty. “Whether I'm speaking as an Olympus Visionary photographer or a digital workflow trainer, the material is presented differently to suit the needs of the audience. The same holds true with social media tools. Understanding what the audience is looking for is critical for framing the way I approach and present any content.”

You can connect with Jay on his web site: RGB (www.prorgb.com), on Twitter: @jaykinghorn, or through email: jay@prorgb.com.

An online gallery of Jay Kinghorn's photos can be found here.

Comments

[Lisa]

Excellent, inspiring article! What a smart, talented guy!! Beautiful photos -- thanks for the link.

[Z. Kelly Queijo]

Thank you for the comment! I'm looking forward to seeing more of his work, too, and to learning more about Photoshop through one of his workshops.
-Kelly